WineGB supports English producers with series of social initiatives to help boost wine sales during lockdown
It’s a tough time for those working in the food and drink industry. However, while coronavirus may have put a stop to many social activities, one things for sure, the wine has continued to flow.
Although many businesses have been hit by closure of cellar door sales and supply problems, Wines of Great Britain has launched a series of new initiatives to help boost sales of English and Welsh Wines during the pandemic.
Following the highly successful #theBIGenglishwinegoodfriday on April 10, a series of online weekly ‘socials’ will take place every Friday from April 24 to June 5 at 7pm to encourage consumers to enjoy UK wines each week.
The series of wine nights will include a focus each week on a different regional vineyard association in the UK and the turn of the South East comes on May 15.
Many vineyards in Kent, Surrey and Sussex, will be launching special packages, hampers and virtual tastings to take advantage of the initiative – follow #englishwinenight on social media to find out more.
English Wine Week
As well as #Englishwinefriday WineGB, which organises English Wine Week has decided to move the annual event from its usual slot at the end of May to June 20 – 28.
“We are hoping that as some restrictions are lifted there will be greater opportunity to encourage activity to celebrate the week,” comments Julia Trustram Eve, WineGB’s marketing manager.
“We know that English Wine Week is such a popular campaign for vineyards and the many outlets they supply and we wanted to ensure we could give maximum support in light of the changing circumstances this year. Our wish is that come June we will all be able to look ahead to the summers months with a bit more hope.”
Other initiatives to be introduced over the next few weeks will include a series of ‘virtual postcards’ from the UK wine industry, and for the first and only time, the industry’s magazine, The Grape Press, will be released as a free digital download, to share with interested consumers and trade.