The launch comes after the Berkshire wine specialist pledged to halve its carbon footprint by 2030

Laithwaites has launched a 100% recycled glass wine bottle, made from ‘wild glass’ in what has been marked a ‘UK first for wine’.

The move is part of a commitment by the Berkshire-based wine specialist to halve its carbon footprint within 8 years and reach net zero greenhouse gas emissions by 2035.

The wine, a Sicilian red, is named W/O Frappato – the W/O standing for without as no additional raw materials have been used in its production – and has been made in partnership with Dino Tashcetti, one of Italy’s leading organic producers.

Made from ‘wild glass’, there is no foil or plastic capsule and the bottle has a narrow fully-biodegradable label, made using environmentally-friendly pulp. Any further information consumers may want to read about the wine can be accessed via a QR code – another first for Laithwaite’s

Laithwaites Wine was founded in 1969 by Tony Laithwaite as Bordeaux Direct, beginning with just five wines and 150 customers. Later it became Laithwaites Wine and is now a multi-million-pound business boasting over 1,500 wines and 750,000 customers.

W/O Frappato 2020 is available now, directly from Laithwaites, priced at £11.99 per bottle (£9.99 in a mix of 12+ bottles).